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EMAIL CAMPAIGNS
Email UTM Strategy
PARAMETER
utm_source
utm_medium
utm_campaign
utm_content
VALUE
mailchimp
straighttalk_2025
register_cta
WHY
Channel
Tactic
Event
CTA differentiation
GA4 Style Schema
While a full GA4 event data schema was not implemented for these emails, I assessed campaign performance using a GA4 style funnel logic, combined with UTM tracking and ticket sales data from Eventbrite.
EVENT NAME
email_click
ticket_page_view
begin_checkout
purchase
TRIGGER
User clicks email CTA
Ticket page load
Checkout initiated
Ticket purchased
PURPOSE
Measure email engagement
Track interest
Funnel step
Conversion
One South Carolina
Total Sends
Total Opens
Total Clicks
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